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Cervical cancer elimination: Paving the way for progress

A woman in a white sweater and vibrant pink skirt, wearing a wide-brimmed hat, smiles while seated outdoors. Three others converse in the background.

To achieve the World Health Organisation’s goal to eliminate cervical cancer by 2030, healthcare leaders have many barriers to overcome. Fortunately, new solutions and innovative implementation programs are making inroads, reaching more patients and paving the way for screening, diagnosis and treatment. Tera Egeler, who has spent years helping countries understand cervical cancer and the value of testing and treatment programs, has hope for the future. In her new role as International Business Leader for Oncology Assays, she’ll build on existing initiatives to do more for patients. Egeler recently offered her perspective on strategies for cervical cancer elimination and the road ahead.

What do you hope to achieve in your new role?

I want to help ensure we’re doing all we can to equip clinicians and pathologists to achieve the best diagnosis possible and access the right treatments sooner. Cancer rates are growing globally in all geographies, and cancer is starting to impact patients at younger ages.1 I’ve learned so much about cancer prevention and early screening, and I’m eager to see how we can broaden our programs and do more for patients.

Where should policymakers invest first in the fight against cancer?

A WHO report from a few years back2 noted that if a country or a health system were going to invest in addressing any particular cancer, it should focus on cervical cancer first, because eliminating cervical cancer could have the biggest and most positive economic and social impact. Every US$1 invested in cervical cancer prevention immediately returns US$3.20 to the economy,3 and when you consider the benefits of women’s improved health on families, communities and societies, the return on investment rises to US$26 per dollar.3 Meeting global cervical cancer elimination targets could add an estimated $28 billion to the world’s economy through 2050.4 It’s a sound economic strategy.5

How does Roche support cervical cancer elimination goals?

We’re very supportive of the WHO’s three-pronged approach to preventing cervical cancer with vaccination, screening and treatment. We predominantly focus on the second tier — screening 70% of women using a high-performance test by the age of 35 and again by the age of 45. Our innovative HPV screening programs reach over 100 nations around the world, including many low- and middle-income countries. We help ministries of health plan and implement programs with confidence. We build trust in communities and create programs that are seamlessly integrated into existing healthcare systems so they can stand the test of time. Our support includes supplying diagnostic tests at affordable prices and leveraging digital tools that help streamline HPV screening programs. We help build workforce capacity with train-the-trainer programs and support labs and technicians with on-the-ground technical and maintenance support. Through these efforts, we link screening programs to diagnosis and treatment, helping create a world where cervical cancer elimination is a real possibility.

How does self-collection impact elimination goals?

Self-collection gives more women access to care because it breaks down barriers to screening. It doesn't have to happen at a hospital or healthcare facility; it could happen in a tent at a local market. This is relevant because the greatest challenge to cervical cancer elimination is getting women screened. Only about a third of eligible women worldwide have ever been screened, by any method.6 That’s a far cry from the WHO’s goal that 70% of women be screened with a high-performance test.7

Self-collection is widely and broadly applicable, whether a community is high income, low income, well-developed, or underresourced. Self-collection helps save women’s lives with basic care and minimal infrastructure. It’s something policymakers could really get behind when looking at strategies for decreasing the burdens of cervical cancer and mortality in their communities.

Can you share a self-collection success story from your experience?

Last year, I traveled to Peru, where the incidence of cervical cancer has been historically high and the rates of preventive screening low. I visited a pilot program that was implemented in partnership with Roche to help increase access to HPV screening. Largely due to self-collection, the program is changing lives. From the Amazon to the Andes, women have been open to self-collection. Initially, the Peruvian Ministry of Health aimed to screen 300,000 women. The program has been so successful, Peru’s Ministry of Health has now expanded it nationwide, screening nearly a million women for HPV, most of whom had never been screened before.

How did it feel to see a successful program in action?

I was struck by how impassioned people were. This included everyone from midwives to OBGYNs to the women running high-tech instruments in modest molecular labs. I learned about pop-up screening clinics at local outdoor markets, where women could buy food and household goods and also complete HPV screening via self-collection. At one screening event, 100 people were expected and over 1,000 showed up. Similar events are being replicated in different markets and regions, and social media influencers are building awareness. The people I met were so proud of the work they were doing to help people in their communities. It was inspiring.

What’s happening with self-collection globally?

It’s expanding. Australia was the first country to use Roche’s self-collection solution, and is on target to be the first country to eliminate cervical cancer by WHO standards.8 In Europe, where Roche has had a self-collection HPV test on the market since 2022, many countries are closing the gap on WHO elimination goals,9,10 and ministries and health systems see the value self-collection can bring. Recent data11 and guidelines12 support this. In the U.S., for the first time, self-collection is an endorsed option.13

This positive momentum creates an opportunity to leapfrog traditional infrastructure barriers in low-income countries by expanding the self-collection model already successful in high-income markets. It could make a huge impact.

What’s on the horizon at Roche?

We’re working on solutions that make testing and treatment for cervical cancer risk more efficient and patient-friendly. At-home self-collection options will offer women the convenience of high-quality HPV screening from the comfort of home. On the technical side, extended genotyping will provide greater specificity and granularity on a patient’s risk profile, further optimizing which patients need immediate treatment and which don’t.

Beyond cervical cancer, we have an incredible portfolio of diagnostic tools for cancer and oncology, and we plan to translate our successes into markets around the world. That’s something we’re uniquely poised to do because of our multinational leadership. In the future, we’ll continue to expand on infrastructure and healthcare system capacity-building to give more people access to life-saving diagnostics that help eliminate diseases like cervical cancer. That’s important to us at Roche, and it’s important to me personally. We’re in an amazing spot to build a brighter future.

Potrait of Tera Egeler
Author

Tera Egeler
International Business Leader for Oncology Assays, Tissue Diagnostics

Teressa (Tera) Egeler is the International Business Leader for Oncology Assays at Roche Diagnostics. An accomplished leader with nearly 20 years of experience in the marketing and sales of regulated in vitro diagnostics products, she is responsible for driving commercial success and delivering customer value for the Roche oncology portfolio, which includes cervical cancer screening and diagnostics. As an International Business Leader in Oncology Assays, she is responsible for driving commercial success, developing long-term strategic visions and product roadmaps and leading cross-functional collaboration. She is an experienced team leader, and has successfully established cross-functional strategic relationships within the diagnostics and pharmaceutical industries. Egeler most recently served as Senior International Product Manager for Oncology Assays, where she focused on cervical cancer screening in low- and middle-income countries. In her current role, she operates on a broader scale, working with project leaders, customers and organizations to fight cancer worldwide. Egeler, who joined Roche in 2006, holds a bachelor of science degree in biomedical engineering from the University of Maine. She lives in Tucson, Arizona.

References

  1. Zhao J, Xu L, Sun J, Song M, Wang L, Yuan S, et al, Global trends in incidence, death, burden and risk factors of early-onset cancer from 1990 to 2019, BMJ Oncology 2023;2:e000049 [Accessed February 5, 2026] Article available from https://doi.org/10.1136/bmjonc-2023-000049

  2. World Health Organisation, WHO report on cancer: setting priorities, investing wisely and providing care for all; February 2020, page 72 [Accessed February 5, 2026] Article available from https://www.who.int/publications/i/item/who-report-on-cancer-setting-priorities-investing-wisely-and-providing-care-for-all

  3. A cervical cancer-free future: First-ever global commitment to eliminate a cancer. World Health Organisation. Published November 17, 2020. [Accessed February 5, 2026] News release available from https://www.who.int/news/item/17-11-2020-a-cervical-cancer-free-future-first-ever-global-commitment-to-eliminate-a-cancer

  4. TogetHER for Health. Investing in Global Cervical Cancer Prevention: Resources for Low-Income and Lower Middle-Income Countries in 2023. November 17, 2023. [Accessed February 2026] Report available from https://togetherforhealth.org/wp-content/uploads/funding_report_2023_Nov_17_web.pdf

  5. Akinola, Sofiat. The economic imperative of cervical cancer elimination. Roche.com. June 17, 2025. [Accessed February 2026] Article available from https://www.roche.com/stories/economic-imperative-of-cervical-cancer-elimination

  6. Bruni, Laia et al. Cervical cancer screening programmes and age-specific coverage estimates for 202 countries and territories worldwide: a review and synthetic analysis. The Lancet Global Health, Volume 10, Issue 8. [Accessed February 2026] Article available from https://www.thelancet.com/journals/langlo/article/PIIS2214-109X%2822%2900241-8/fulltext#:~:text=We%20identified%20recommendations%20for%20cervical,and%2036%25%20ever%20in%20lifetime

  7. Reaching 2030 cervical cancer elimination targets:  New WHO recommendations for screening and treatment of cervical pre-cancer. World Health Organisation. Published July 6, 2021. [Accessed February 2026] News release available from https://www.who.int/news-room/events/detail/2021/07/06/default-calendar/reaching-2030-cervical-cancer-elimination-targets#:~:text=Background,disease%20should%20receive%20appropriate%20treatment

  8. Australia on track to eliminate cervical cancer by 2035. White, Rebecca, MP, Australian Department of Health, Disability and Ageing. Published November 19, 2025. [Accessed February 2026] News release available from https://www.health.gov.au/ministers/the-hon-rebecca-white-mp/media/australia-on-track-to-eliminate-cervical-cancer-by-2035?language=en

  9. European Cancer Organisation. Closing the Gaps: A New ECO Report Sheds Light on the Status of HPV Screening Programmes in Europe. November 19, 2025. [Accessed February 2026] Report available from https://www.europeancancer.org/closing-gaps-cervical-cancer.html#:~:text=A%20report%20from%20the%20European%20Cancer%20Organisation,HPV%2Dbased%20testing%20*%20Build%20effective%20screening%20pathways

  10. HPV Prevention Policy Atlas Europe 2025. European Cancer Organisation; date unknown. [Accessed February 2026] Infographic available from https://www.epfweb.org/sites/default/files/2025-12/HPV%20Atlas_EU_EN%202025-NOV26%20-V5.pdf

  11. Wentzensen, Nicolas, et al. Human papillomavirus self-collection: The long road from scientific evaluation to implementation in screening programs. American Cancer Society. December 4, 2025. [Accessed February 2026] Article available from https://acsjournals.onlinelibrary.wiley.com/doi/10.3322/caac.70047https://acsjournals.onlinelibrary.wiley.com/doi/10.3322/caac.70047

  12. McDowell, Sandy. New Cervical Cancer Screening Guideline Aims to Improve Accessibility. American Cancer Society.  December 4, 2025. [Accessed February 2026] Article available from https://www.cancer.org/research/acs-research-news/new-cervical-cancer-screening-guidelines-include-self-collection-for-hpv.html

  13. Hetter, Kattia. Cervical cancer screening just got easier: A doctor explains why this change matters. CNN Health. December 11, 2025. [Accessed February 2026] Article available from https://www.cnn.com/2025/12/11/health/cervical-cancer-diagnosis-change-wellness

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