Associate Regional Product Manager

中国, 山西, Xian

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Principle Roles & Responsibilities / Accountabilities 主要职责/责任
(Major functions of the position)                                (职位的首要职能)

  • Plan and implement innovative and effective marketing program according to the national marketing strategy, close cooperation with central mkt, sales team.

与中央市场团队和销售团队紧密合作,根据全国市场策略制定区域市场活动计划并有效执行

  • Establish pertinent regional marketing plan

制定有针对性的区域市场计划

  • Support disease area marketing activities with the cooperation of central marketing team

配合中央市场部完成适应症市场活动执行

  • Implement regional marketing programs with the cooperation of sales team

会同销售团队执行区域市场计划

  • Actively feedback information from expert and competitor to central marketing team

向中央市场部及时反馈区域专家、医生及竞争产品的信息

  • Organize the Local academic meeting with attractive contents by schedule under both national and regional mkt strategy 

组织区域会议,合理安排会议时间、内容并及时反馈

  • Manage market program budgets within financial limit

管理市场活动费用支出,确保不超出预算费用

  • Deliver smooth sales communication and training, drive field force implementation of marketing strategy

保持与销售顺畅的沟通和培训推动销售团队对市场策略的实施

  • Clearly delivery marketing strategies and product information to sales team and ensure the marketing plans and programs smoothly implement to obtain business growth

清晰地传递市场策略及产品信息以确保市场活动的有效执行

  • Collect sales team’s feedback through routine communication & field visit: Environment, Competition, Brand Message, Activities, etc. Analysis these mkt information and identify the market opportunities

在日常沟通和实地随访中收集销售的反馈:市场环境,竞争,产品信息,活动反馈等,并对这些市场信息进行分析,找出市场潜力

  • Routine product and disease area knowledge training to sales team

定期对销售进行产品及疾病领域知识培训

  • Joint call with MIC and DSM, attend regular sales management meeting

与一线销售和地区经理的协同拜访,定期参加周会及销售管理会

  • Keep in touch with the PM and Medical for the clinic studies, and make sure messages delivered on time

就临床研究情况及时与PM和医学部同事沟通,确保信息传达及时

  • Align with sales managers on local promotional activities and maximize the resources effectiveness  

与销售经理在各区域推广活动中协调一致, 最大化资源使用效率

  • Develop and manage KOL

发展和管理关键客户

  • Manage, maintain and update KOL and speaker’s profiles.

关键客户及讲者档案的管理、维护及优化

  • Responsible for regional meeting speaker slides preparation, review and communicate with the speaker on the presentation contents before the meeting

负责区域推广会议讲稿的准备,并负责与讲者的会前讲课内容沟通。

  • Follow up speaker application and feedback the progress timely, manage the speaker usage

跟进讲者申请信息并及时反馈,负责讲者使用的管理

  • KOL routine visit (above 15 person times per month)

关键客户的日常拜访(每月不低于15人次)

  • Organize pertinent activity and development plan of KOL

有针对性的组织关键客户的会议活动及发展计划

  • Manage the regional marketing budget

区域市场费用管理

  • Plan and manage regional marketing budget spending within the limit

按计划管理区域市场活动费用,确保在预算内支出