Increasing Awareness and Patient Support
Helping people to manage their health
Improving access to medicines and diagnostics is vital, but still not enough to improve global healthcare. A holistic approach of health education, awareness and patient support is also critically important to a patient’s long-term outcome. With that in mind, we support local community partners to run screening, awareness and counselling programmes, and help empower people worldwide with the knowledge to safeguard and manage their own health.
Increasing awareness of disease
We work with patient groups, hospitals and health organisations around the world to increase awareness of diseases such as cancer, rheumatoid arthritis, hepatitis, osteoporosis and diabetes. We also conduct screening programmes for the early detection of these diseases. And we publish newsletters, magazines and other publications aimed at helping people make healthy choices and changing behaviours to prevent disease.
We produce information for patients, families and caregivers who operate counselling services to help them understand diseases and the proper use of our products. Additionally, we develop websites that provide the latest information on diagnostic tests and treatment options.
Providing patient support
Supporting patients throughout their treatment journey can be as important as supplying them with the right medicines. Indeed, reports have shown that almost half of cancer patients find the emotional challenges of the disease harder to deal with than the practical or physical ones.
With that in mind, we sponsor counselling programmes, maintain product websites and other forms of support to patients, their family, friends and caregivers. In addition, we operate counselling centres and telephone help lines and coordinate services to improve treatment compliance and rehabilitation. The goal is to help people understand, manage and live with their disease, their treatment and any side effects, and return them to an active lifestyle and/or work.
Many of our activities focus on educating people about the importance of taking their medicines exactly as prescribed. These activities not only tie into our aim to improve health awareness, but also prevent waste of healthcare resources through suboptimal use of medicines.
We help healthcare professionals demonstrate the need for, and assist patients with, adhering to treatment regimens through patient support programmes, reminder text messages, treatment diaries and 24-hour call lines, amongst other activities. We have product websites with features that include automated reminders to patients for taking their medication and access to trained nurses and information on how to live with a disease and medical side effects.
Working with patient organisations
Patient organisations are important partners for Roche. We share an interest in helping patients understand and manage their disease, including having timely and equitable access to the treatment they need.
Patient organisations are important in helping us gain a greater understanding of what it is like to live with a disease, the challenges facing patients and their families and the role that drug therapies play in the management of the disease. As they support the voice of the patient, our interactions enables us to learn about real patient needs. Such valuable information guides us in the development of new medicines, helps in regulatory approval and reimbursement, and with the support tools we need when our products are on the market.
They also provide us with insight on how to support healthcare professionals who in turn support patients.