Business integrity and responsible marketing

Business integrity

As one of the world’s largest healthcare companies, Roche takes its obligation seriously to meet the highest standards of business ethics and integrity. Meeting those standards is the responsibility of all our employees.

Our standards of business integrity are set forth in our Code of Conduct. To further promote and support a shared understanding, as well as to prevent violations of those standards, Roche publishes several additional and more detailed directives, guidelines and policies, both on local and global level. For example:

  • The Behaviour in Business – Directive on Integrity seeks to prevent the infringement of business integrity by addressing topics such as bribery, improper advantages, gifts, entertainment, dealing with business parties and conflicts of interest.
  • The Behaviour in Competition – A Guide to Competition Law helps raise awareness of how antitrust and competition laws apply to business conduct and decision-making.
  • The Roche Group Insider Directive is intended to ensure professional behaviour and to reinforce Roche’s reputation as a trustworthy company and reliable partner. An insider declaration must be signed by employees who have access to sensitive data or who are authorised to undertake major financial transactions.

We make every effort to inform and train all employees, including providing interactive learning solutions.

Responsible marketing

The pharmaceutical industry is governed by strict regulations and guidelines for the sale and marketing of products. Our Code of Conduct addresses responsible marketing practices, setting out standards for adhering to regulatory compliance and for interacting and engaging with healthcare professionals. Roche’s interactions with healthcare professionals are aimed at exchanging scientific information that can help to optimise the use of Roche’s products and services. All these interactions are based on standards of integrity and fair remuneration for services.  We are committed to benchmarking our achievements against best practice; this includes transparent reporting.

The goal is to enable healthcare professionals to make decisions independently, based on all relevant data available, for delivering the greatest medical benefit to patients. To help us maintain good marketing practices, we expect all Roche employees to:

  • comply with applicable laws, regulations, industry codes and Rochestandards
  • defend Roche’s products and interests against unfair competitive practices
  • seek help and advice in case of doubt
  • speak up in the event of compliance concerns

We specifically train staff who interact with healthcare professionals and maintain rigorous standards of risk management and compliance.

In addition, Roche uses a Marketing and Sales Compliance questionnaire to help local line managers assess compliance with and awareness of responsible marketing practices. All general managers, moreover, must sign annually an “assurance declaration on compliance” acknowledging compliance with these practices.