The Senior Marketing Strategist develops and implements Genentech’s corporate brand marketing strategy to ensure awareness and understanding of Genentech with our key corporate audiences, track perceptions and drive proactive reputation-building campaigns. This role, which reports to the Head of Corporate Communications & Brand, will engage with employees at all levels of the company, including internal business partners and stakeholders in the Officer and C-Suite communities. It’s an intense, fast-paced and influential role within a fun, experienced and high-energy team.
Develops and implements corporate brand marketing strategy to raise awareness and understanding of Genentech with our target audiences.
Develops and drives positive, brand reputation-building campaigns and associated strategies and tactics including, corporate advertising, sponsorships, etc.
Manages marketing agencies and other vendors to create inspiring, innovative storytelling.
Collaborates closely with external communications colleagues, global Roche counterparts and other internal stakeholders to ensure complete alignment of brand marketing campaigns with business and communications priorities.
Measures perceptions of target audiences and applies learnings to future strategies, campaigns and tactics to improve awareness, understanding and perceptions.
Partners with Digital team within CR to measure and evaluate the impact of our brand marketing efforts and the effectiveness of our communications channels; collaborates closely to evolve and enhance them as needed.
Accountable for brand marketing budget
Bachelor's degree in relevant communications, marketing or business strategy field
10+ years of brand marketing experience, including significant experience developing and leading the implementation of brand marketing strategies
Experience managing cross-functional teams
Experience in a science-based or healthcare company is preferred
Experience in data analytics and research
Experience managing budgets to deliver on communications goals
To be successful the Senior Strategist must have:
Exceptional and proven strategic brand marketing skills
Exceptional project management skills and experience managing highly complex marketing campaigns
Demonstrated experience and genuine enthusiasm for collaborating and innovating with peers
Thorough knowledge of (or willingness to learn and maintain knowledge of) Genentech's medicines, pipeline and approach to disease, as well as comfort with scientific topics
An understanding of (or willingness to learn and maintain knowledge of) important business topics including industry trends, clinical trial design, drug development, regulatory decision making and public policy issues
Video production management experience and/or experience guiding the production of visual assets
Excellent organizational and problem-solving skills
Ability to regularly pivot from creative big-idea generation to nitty-gritty details and back
Excellent judgement and a keen sense of what is timely and culturally relevant
Excellent interpersonal, influencing and negotiation skills
Ability to work well with people at all levels of an organization, including senior leaders; and work cross-functionally across multiple teams
Ability to meet deadlines, work within budgets and balance many priorities
Ability to invent and simplify processes
Experience and enjoyment of working in fast-moving and agile environments where flexibility is key
Demonstrated proactive commitment in evolving communications based on metrics, research and feedback
Effective, independent decision-making
Detailed understanding of data analytics / research metrics and proficiency using data analysis tools
A deep interest in and passion for Genentech’s mission of pursuing groundbreaking science to discover and develop breakthrough medicines for people facing serious diseases.