Regional product manager

中国, 四川省, Chengdu

en de fr es ru tr it pt zh

•    Implement innovative and effective regional marketing program according to the national marketing strategy, close cooperation with central mkt, sales team.
与中央市场团队和销售团队紧密合作,根据市场策略和年度市场计划执行区域市场活动
–    Establish pertinent regional marketing plan
制定有针对性的区域市场计划
–    Accomplish national marketing plan with the cooperation of PM
协助PM完成全国性市场活动
–    Implement  regional marketing programs with the cooperation of sales team
会同销售团队执行区域市场计划
–    Actively feedback information from expert and competitor 
及时反馈区域专家、医生及竞争产品的信息
–    Organize the Local academic meeting with attractive contents by schedule under both national and regional mkt strategy  
组织区域会议,合理安排会议时间、内容并及时反馈

•    Deliver training to sales team and ensure successful execution of marketing strategy through smooth communication with regional sales team.
通过与销售团队的顺畅沟通,确保培训及市场策略的实施
–    Clearly delivery marketing strategies to sales team and ensure the marketing plans and programs smoothly implement to obtain business growth
清晰地传递市场策略以确保市场活动的有效实施
–    Collect sales team’s feedback through routine communication & field visit: Environment, Competition, Brand Message, Activities
在日常沟通和实地随访中收集销售的反馈:市场环境,竞争,产品信息,活动反馈
–    Routine product knowledge training to sales team
定期对销售进行产品知识培训 
–    Joint call with MIC and DSM, attend regular sales management meeting 
与一线销售和地区经理的协同拜访,定期参加周会及销售管理会
–    Keep in touch with the PM and Medical for the clinic studies, and make sure messages delivered on time
就临床研究情况及时与PM和医学部同事沟通,确保信息传达及时
–    Align with sales managers on local promotional activities and maximize the resources effectiveness  
与销售经理在各区域推广活动中协调一致, 最大化资源使用效率

•    Develop and manage KOL
发展和管理关键客户
–    Manage, maintain and update KOL and speaker’s profiles. 
关键客户及讲者档案的管理、维护及优化
–    Responsible for regional meeting speaker slides preparation, review and communicate with the speaker on the presentation contents before the meeting
负责区域推广会议讲稿的准备,并负责与讲者的会前讲课内容沟通。
–    Follow up speaker application and feedback the progress timely, manage the speaker usage
跟进讲者申请信息并及时反馈,负责讲者使用的管理
–    Organize pertinent activity and development plan of KOL
有针对性的组织关键客户的会议活动及发展计划
–    KOL routine visit 
关键客户的日常拜访

•    Manage the regional marketing budget
区域市场费用管理
–    Manage market program budgets within financial limit and ensure compliant.
管理市场活动费用支出,确保不超出预算费用并确保使用的合规