A day in the life - Eleanor Williamson

I chose to take time out between my second and third year studying Medical Sciences at the University of Leeds to complete a year in industry with Roche. Having always been interested to work within the healthcare industry, I recognised Roche as a leader in this field and was very excited when the opportunity arose to apply for a 12-month internship position. 


Since July 2016, I have been the Marketing intern for Healthcare Development and Strategic Services (HDSS). I am part of the team responsible for differentiating Roche from the competition through our Service & Consultancy offering by ensuring the services provided by HDSS, Technical Services and Finance & Operations stand out to our customers and truly meet their needs.


My daily activities vary from one day to the next which was one of the reasons I was so attracted to the role.  One day I may be assisting with producing tender inserts outlining our training and education offering. The next I will be attending a marketing workshop with the MLS team to plan the refresh of their marketing materials and strategy.  On another I may be supporting the launch of our new e-services platform, DiaLog, by helping put together the communication plan and setting up the digital campaign to communicate this new service both internally and externally to our customers. 


A large proportion of my time has been spent successfully delivering Roche’s annual activity with the Healthcare Finance Managers Association (HFMA). As a corporate partner, we attend a large number of varied events where the primary aim is to educate our finance stakeholders about the value of diagnostics. My role has been to  liaise with the HFMA event organisers, ensure that the right people from Roche attend, organise the successful delivery and return of our stand and literature as well as arranging for the production of relevant promotional materials. With an HFMA event taking place almost every week, there is always a part of my day ensuring everything is on track and organised. 


An upcoming project which I am particularly excited about is the opportunity to lead the design and print of customer based case studies which will use real examples to highlight the range of support offered to customers by our Technical Services team. The case studies will then be used as evidence in tender responses as well as marketing materials to aid the sales teams in setting our service offering apart from the competition. 
As a result of the diverse nature of my role, I am able to work with many different people across the business, and have been continually encouraged to get involved in as many varied projects as I can.  I have been able to gain a great insight into the field of diagnostics and learn so much about the NHS and how the health system operates along the way.

Every day I feel like I learn something new and am constantly gaining valuable skills and commercial experience within the marketing sector of the healthcare industry. 

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