I have encountered the word ‘cancer’ in 1998 in my family. It was breast cancer, and 20 years later I was about to launch a breast cancer drug in Roche. The advancements in cancer treatment about which I heard during my initial trainings at Roche, helped me realize the future is full of hopes. I remember vividly one of the moments, when I was thrilled to hear that we have received approval for neoadjuvant treatment, which has a huge impact in the quality of life of the patients.
At Roche, I feel lucky that I have experienced this significant impact on patients from two different perspectives: marketing and sales. In marketing, you are building a strategy and trying to give right messages to make sure you deliver better outcomes for patients. On the other hand, in sales you experience that moment, when you explain your product, deliver the right messages and you get the insights at first hand. Two different roles helped me to have more empathy towards each other.