Meet Sinan, Regional Field Force Manager
Tell us a bit about yourself
I am 40 and have been married since 2007. I have a 5 years old son. I graduated from İstanbul Technical University where I studied Environmental Engineering. After I graduated I got involved in sales and worked in FMCG (fast moving consumer goods) sector for long time. I have been working for Roche since 2007. I joined Roche as a Sales Representative and was promoted to Product Manager in 2011. I am currently working as a Regional Field Force Manager for our Transplantation and Cystic Fibrosis products. My main responsibility is managing the activities of my team by ensuring the implementation of marketing strategies in the field. The role requires high communication skills for both to identify the relevant needs of customers and to coach my team in order to support their personal development.
In which Roche location do you currently work and what can you tell us about that location as a work environment?
I live in Antalya which is a touristic seaside city which welcomes more than 10 million people from all around the world to visit each year. In 2013, Antalya became the third most visited city in the world by number of international arrivals, ranking behind Paris and London; respectively. It is sunny about 300 days a year where you can go for swimming easily all around the city. Antalya and the region it covers had been a cradle to dozens of ancient civilizations so there are also lots of attractions for history lovers. In addition the region I am responsible for is too wide that covers slightly more than half of the country. It is really exciting for me to travel around a lot to visit physicians in different places.
Why did you decide to join Roche and why at this location?
I had a liver transplant due to acute liver failure in 2001 when I was in Antalya to meet my parents. After the surgery I had to stay here to recover and continued my career in FMCG. I was considering taking a role in organ transplantation patients’ social benefits. Then I’ve learned that Roche is seeking for a sales person in Antalya for its transplantation products that I was also using. I applied and had the great chance to work in an important field with great people. It has not only allowed me to help bringing right treatments to the patients but also feed my personal and professional development.
What is your current position at Roche?
I am working as a Regional Field Force Manager for Transplantation and Cystic Fibrosis products. I travel quite a lot to maintain and enhance customer relations. I provide feedback from the field in Product Management Team meetings to help product and medical managers build their marketing strategies. One of the most important key success factors for my job is developing honest and open communication both with customers and sales team. It is exciting to witness that our products are bringing health to many patients every day.
How would you describe Roche as an employer?
Roche is a well-known and established company with a high reputation in Turkey and it has seen like an after graduate school for each pharma employee. You can learn different things every day in such an environment where people are very kind and helpful to each other. There are always career opportunities for both local and global levels and the work environment drives you to do more on your personal development.
How would you describe the people working here?
People in Roche are hardworking, ambitious, well experienced and open to change who also don’t lose the fun and their sense of humor during the whole busy journey.
How is your job connected to “doing now what patients need next”
As being both a transplant patient and a Roche employee, I have been part of the treatment process. At the clinics that I visit every day, I can see how we touch the lives of patients including adults and children benefiting from our products. This increases my sense of responsibility to put all the effort required to make sure that our products are used in the best way.