How Lea improves Women's Health
The passion for Women's Health shapes my work. Today, my focus is on fertility, pregnancy care and cervical cancer. Roche has highly innovative diagnostic solutions for Women’s Health and our goal is to make them available to every woman in Switzerland.
My name is Lea, I am Disease Area Manager Women's Health at Roche Diagnostics Switzerland in Rotkreuz. During my Ph.D. studies 25 years ago, I applied for a grant at the Roche Research Foundation and was of course very proud having received it. So when finishing my studies, I decided to stay with the company which supported my research. Since then, I had various positions and roles.
My vision for the Women's Health market in Switzerland is a development "from gynecologist to doctor for women", which gives room for all women-specific health aspects, in the prevention, counseling, and care of women in all phases of their lives. With its broad and innovative diagnostic portfolio for Women’s Health, Roche Diagnostics Switzerland can be a strategic partner in this development, for clinicians, laboratories, and patients.
In my current role, I am responsible for a broad portfolio of diagnostic tests and solutions across different business areas. I interact with all involved external stakeholders, for example, diagnostic laboratories, clinicians, patients, health authorities, insurances, to truly understand their challenges. Based on these inputs and the profound knowledge of our diagnostic solutions, I develop marketing strategies and campaigns (lab sales, digital, print, clinician sales, etc.). Together with my colleagues from Medical Affairs, Market Access, Product Management, Sales and Marketing Operations I am responsible to then develop and implement the Roche Women’s Health strategy.