Roche Hong Kong is where co-creation drives impactful value
Co-creates as ONE Roche to deliver impactful value to patients faster
In Roche Hong Kong & Macau, I am the senior business development manager and I lead the marketing team for established and flu products. My aim has always been about putting patients need at the forefront. Hence, working collaboratively across teams to deliver impactful marketing strategies and tactics plays a huge role in bringing value to our customers.
Exploring something new keeps me refreshed and energized; creativity and innovation are my everyday power. This is important in particular, for marketing Established Products which are no longer strategic product and faces generic competition. I manage these products with tight resources but still manage to have good sales growth, year over year. Roche has many groundbreaking products on various therapeutic areas and I am passionate into turning them into more meaningful solutions to healthcare professionals and patients. Recently, I launched a breakthrough medicine for flu in Hong Kong. I didn’t just help combating the seasonal flu but at the same time, I potentially saved many lives of high risk patients and eased the burden of public health.