Establish and implement pertinent regional marketing plan in accordance with national marketing plan and regional market performance and communication with central MKT and sales team. Build up brand of product and company. Handing sales team achieved regional sales target.
- Implement innovative and effective regional marketing program according to the national marketing strategy, close cooperation with central mkt, sales team: Establish pertinent regional marketing plan. Accomplish national marketing plan with the cooperation of PM. Implement regional marketing programs with the cooperation of sales team. Actively feedback information from expert and competitor. Organize the Local academic meeting with attractive contents by schedule under both national and regional mkt strategy.
- Deliver training to sales team and ensure successful execution of marketing strategy through smooth communication with regional sales team: Clearly delivery marketing strategies to sales team and ensure the marketing plans and programs smoothly implement to obtain business growth. Collect sales team’s feedback through routine communication & field visit: Environment, Competition, Brand Message, Activities. Routine product knowledge training to sales team. Joint call with MIC and DSM, attend regular sales management meeting. Keep in touch with the PM and Medical for the clinic studies, and make sure messages delivered on time. Align with sales managers on local promotional activities and maximize the resources effectiveness.
- Develop and manage KOL: Manage, maintain and update KOL and speaker’s profiles. Responsible for regional meeting speaker slides preparation, review and communicate with the speaker on the presentation contents before the meeting. Follow up speaker application and feedback the progress timely, manage the speaker usage. Organize pertinent activity and development plan of KOL. KOL routine visit.
- Manage the regional marketing budget: Manage market program budgets within financial limit and ensure compliant.