Product Manager_Xeloda

China, Shanghai, Shanghai

As a product manager, you will deeply understand the disease area, have sensitivity in market dynamics,be fully aware of product feature; benefits and be an expert in treatment area, other key requirements are;

  • Design and perform market research to measure; track implementation status of marketing plan, and provide feedback and adjustment advice
  • Develop brand strategy and tactics in target market with the team
  • Carry out projects and activities effectively in collaboration with other functions or team members.   
  • Manage internal; external key customers and maintain good relationship
  • Provide product; strategy training to sales; other function teams
  • Develop marketing promotional material
  • Fully responsible for marketing campaign execution, and improve quality of academic meetings, symposia and congress
  • Manage marketing budget according to phasing plan
  • Work closely with sales team and local marketing to make sure in-MKT sales achievement ≥100%
  • Routine field visit with sales team to better understand responsible disease area market and sales force