Market Manager - Insulin Delivery Systems

United Kingdom, England, Burgess Hill, West Sussex

As a Market Manager- Insulin Delivery Systems (IDS) you will support the IDS Marketing team in delivering the marketing Plan. You will develop and execute tactical elements of the operational plan, through the design and delivery of promotional tools that clearly meet the brand positioning and customer needs.  
Leading on specific projects, you will support Roche Diabetes Care Marketing team to successfully launch new and novel products into the UK & Ire Market.
 
 
Your primary responsibilities will be:
 
  • Developing timely marketing materials in line with brand strategy, positioning and image (including working with agencies and market research and testing) that support the business  - Adapting global product campaigns for local use including PR and sales force materials 
  • Gaining customer insight through regular customer contact, field force liaison and reviewing audit / market research
  • Communicating brand strategy, positioning and campaign to the sales force and providing continuous support of the sales effort
  • Collaborating throughout campaign development with other departments and involving others     
  • Inputting into product volume and revenue forecasting and developing product project and promotional budgets  
  • Managing product communication and brand image throughout Roche Diabetes Care 
  • Evaluating and validating customer response to operational plan delivery through the utilisation of response tracking data 
  • Liaising with Roche Diabetes Care International Product Management regarding current product promotion 
  • Inputting into product volume and revenue forecasting and developing product project and promotional budgets  
  • Ensuring compliance with national legislation and local guidelines in relation to production of marketing materials, ensuring full sign off before use