Market Manager Infectious Diseases and Screening

Belgium, Flemish Brabant, Vilvoorde

The Market Manager Infectious Diseases and Screening is part of the Marketing team and closely collaborates within the team with colleagues Product Managers, Market Managers and Head of Marketing.

 

Key responsibilities:

  • Development and implementation of local strategies for the serology and molecular infectious disease portfolio, blood screening and cervical cancer screening portfolio;
  • Preparation of positioning, key messages and materials for internal stakeholders (mainly sales team);
  • Product and lifecycle management of (part of)  the respective portfolios  in alignment with global marketing strategies;
  • Identification of key benefits of your market portfolio and translation into compelling messaging;
  • Creation and follow-up of an annual marketing plan for your product portfolio(s) in the respective market;
  • Development and monitoring of focus campaigns: your internal and external communication to all stakeholders and the development of supporting material will ensure the success of your campaigns;
  • Creation of business cases for specific growth opportunities;
  • Creation of product awareness by leveraging local study data and organizing scientific customer events;
  • Collaboration with the respective key opinion leaders, conduct market research, and analysis of potential partner relationships for your product portfolio;
  • Internal collaboration with the sales team, service team, Consultancy team, Market access and Medical colleagues;
  • You will be the local interface with Global Marketing for your product lines;
  • You work with local Finance and Logistic colleagues for forecasting and planning purposes.