Head – Strategic Marketing & Innovation will be a part of India Leadership team & will lead the development and implementation of the Roche Diagnostics India marketing, innovation & ITWF strategy. This position leads the Indian Team. The Incumbent is accountable for ensuring that the Team addresses all relevant business and marketing aspects for the portfolio of the team.
Main roles & responsibilities:
Expectations as Head of Strategic Marketing & innovation :
Lead, give vision, evaluate & develop a team of marketeers, product managers, Strategy managers, IT Workflow managers to build the long, mid and short term strategy and execution of related activities leading, to enhanced internal and external stakeholder/ customer delight.
Contribute to business planning at the top executive level to develop a market strategy that is consistent with the organization’s overall mission, vision, and long-term objectives.
Challenges the thinking and decisions of other functions in order to maximize appropriate use of products and Roche perception.
Responsible for the implementation of the strategic plan in line with the objectives and vision of ITWF.
Responsible for the B2C campaign under innovation, and develop new channels for sales and profitability.
Responsible for innovation: incubating new product lines from market strategy to launch.
Through the team of skilled marketeers :
Lead all marketing policies, programs and activities so that they meet the organization’s short and long-term business objective.
Comply with regulations and standards, and builds the organization’s Brand image.
Monitor, analyze, and evaluate market trends, consumer behaviors and competitor activity to identify market opportunities.
Adjust marketing strategy and plan to meet changing markets and competitive conditions.
Liaise with other senior executives across the organization to ensure that marketing strategy and activities are integrated with other parts of the business and align with the overall corporate objectives.
Manages the Indian marketing budget. Prepares and tracks the Indian marketing budget and recommends budgetary adjustments in response to internal/external influences.
Manages the execution of all business-related plans – including branding, positioning, message strategy, pricing, PR/Communications, publications, congresses, etc.