The Digital Communication Specialist is part of the Marketing team and closely collaborates to identify business goals and adjust content strategy accordingly.
The Digital Communication Specialist is responsible for defining the right content on the right channels to ensure a consistent content journey.
- Define the right content, channels and customer experience to reach our business goals in line with corporate communication and branding strategy and guidelines;
- Leads the external communication for the Roche Diagnostics Belgium;
- Ensure an effective & efficient communication to the key stakeholders and drive the engagement of our current customers and influencers;
- Leads online and offline projects such as the client portal Roche Dialog;
- Acts as a coordinator for the Roche Biomarker Magazine;
- Track all customer engagement in digital communication;
- Acts as the Showpad content manager.