- Manage the assigned product, at Roche Pharma Taiwan, in alignment with Roche Taiwan goals and strategies.
- Establish marketing priorities, and guarantee the strategic focus with the right resource allocation and management.
- Drive business success by defining and implementing the local marketing plans, ensuring that the commercial teams have the knowledge and the tools required for that.
- Achieve quantitative (Sales, KPIs, Market Share, etc.) and qualitative targets of the respective product line
- Annual Business Plan for the defined portfolio
- Succeed in implementing new tests and technologies in Taiwan market
- Efficient cost management and forecasting accuracy
- Contributes to the achievement of the company profitability objectives
- Clear positioning, messaging and branding guidelines.
- Impactful events in terms of congresses and stand alone meetings.
- Effective promotional and medical education materials.
- Consistent implementation of global strategy through frequent communication with affiliates.
- Forecast accuracy in line with guidance