Marketing Partner

Indonesia, Jakarta Raya, Jakarta

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As pro-active core member of the squad towards the squad objective, affiliate Vision and our North Star

  • A key strategic role responsible for developing and executing customer engagement and marketing activities related to the strategy within the Integrated Therapeutic Area (TA) plan (value proposition) by leveraging customer insights to ensure the outcomes for patients, customers, our people,  and business
  • Redefines partnership by working closely with external stakeholders (HCPs, Reimbursement and Policy makers, Patient Advocacy Groups etc.)

Strategic Planning, Marketing & Product Management

  • Understand patient journey, patient experience, customer journey and customer experience related to assigned product(s)
  • Keep updated on market situation, competitor trends and new clinical/scientific data to support in the development of marketing strategy and activities.
  • Creates and iteratively improves the ICE Plan and 90 days plan together with other members of the same squad based on customer experience & market insights for allocated/assigned products.
  • Develop assigned product(s) launch readiness strategy & planning and derive with the most effective go-to-market models/strategy for each products within the portfolio, in order to drive sales and profitability
  • Develop, evaluate and refine product promotional and marketing messages that are patient-centric and in line with global positioning & messaging guideline
  • Develop marketing tools, such as product brochures, detailing aids, posters, patient educational materials, etc. in multi-channel formats to support communication plan of team of assigned product(s) to relevant stakeholders, aligned with overall product strategy.
  • Define and own multi-channel engagement and communication
  • Understand PnL of assigned product(s)
  • Develop product(s) annual, quarterly and monthly forecasting and budgeting for the assigned products, aligning with organization product portfolio prioritization
  • Create effective pricing proposal and patient access program strategy together with Access Strategy Partner

Co-create with Customers & Manage Customer Engagement

  • Knows the customers, define the strategy for the customer segmentation, profiling
  • Defines and own medical associations, HCP’s  engagement strategy (gather & synthesizes insights to co-create solutions with the customers
  • Maintain good engagement and co-create with the customers to develop solutions for customer and patient needs

 Performance Management

  • Achieve financial objectives of the assigned product(s): EDP target & PPMAC spending budget
  • Achieve Market share growth for allocated/assigned products
  • Constantly seek new business opportunities for assigned product(s).
  • Ensure that all emerging opportunities are fully explored by challenging and negotiating with team members

Team Management

  • Work closely with Medical Value Partner, Sales Team, Strategic Healthcare Partner, Access Strategy, Government Affairs, Digital Team, TA Communication team to ensure that 90 Days Squad plan are implemented effectively and in-line with product objectives.
  • Work closely with supply chain team to ensure controlled stock level and accurate demand forecast
  • Counsel, train, assist Sales team & SHP team , and business partner in utilization of marketing and product information
  • Provide support on Chapter projects and take initiative in creative ideas of execution excellence


Knowledge Sharing & Networking

  • Shares relevant insights/developments and ideas with own squad, other Squads and stakeholders
  • Interact, foster connections and collaborate effectively with broader Roche network (eg I7, communities of practice) to implement cross-Squad tasks and/or learnings, best practice sharing and share insights


  • Clinical Value Lives Roche Indonesia PROUD behaviors Proposition
  • Strategic customer oriented thinker who is able to translate the iSP into local market opportunities
  • Entrepreneurship mind-set and behavior
  • Actively seeks help and feedback, but is not afraid to give feedback
  • Has mindset that focus on continuous improvement
  • Patient centric mind-set and behavior with ability to translate into their needs into solutions
  • High degree of business acumen, financial management
  • High degree of strategic thinking skill, marketing analytical skill, project management capability
  • Digital marketing
  • Self-driven and independent
  • Desire and ability to work in an agile organization, embrace change and new more flexible ways of working together based on trust, where individual contributors are self-leading/motivating and learning
  • Strong storyteller and ability to see and communicate the bigger picture
  • Stakeholders management & networking skills
  • Problem solving & decision making
  • Cross functional collaboration

Expertise :

  • Experiences in product life-cycle management, product positioning, customer segmentation & profiling
  • Proven track & expertise of driving business
  • Knowledge of/experience in cross-channel customer engagement and being able to build, roll-out and feed cross-channel tactics as part of a Value Proposition
  • In-depth knowledge of the pharmaceutical/biotechnology or related industry
  • In-depth understanding of the Indonesia healthcare system and the role of multiple stakeholders within this
  • In-depth knowledge of Indonesia Pharmaceutical Code of Conduct and other relevant standards and guidelines
  • Experience in agile is a plus
  • Fluent in written and