Public Affairs Lead (Communications Manager)

Vietnam, Ho Chi Minh, Ho Chi Minh
Vietnam, Hà Nội, Hanoi

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Role Summary:

  • Enables Roche Pharma Vietnam to achieve life-changing healthcare outcomes for more patients by positively engaging external stakeholders and the general public.

  • Builds and protects Roche corporate reputation, leverages media advocacy to improve the   quality of healthcare available to patients, shapes the socio-political environment with regard to innovation and access, builds Roche’s engagement through the development and implementation of best practice communication strategy.

  • Deeply partner with local leadership, Integrated Disease Teams and field-based employees to understand and prioritize their external engagement needs, co-create an effective and sustainable external engagement  strategy, and execute in a way that maximizes patient benefits in Vietnam.

  • Proactive combined activities through multiple channels on issue management, CSR, media’s education on healthcare.

  • Promote digital collaboration, connectivity & engagement between Roche and external stakeholders.

 Key activities:

Organization reputation management

  • Monitors external environment to understand how Roche is positioned within the eyes of our key external stakeholders

  • Develops and implements a strategic plan focused on building Roche Vietnam’s reputation as an innovative, trustworthy and responsible partner.

  • Proactively works on strategies and tactics to engage and manage external communications during a time of crisis 
  • Develops and implements digital communications tools, channels (incl. Websites, social media platforms) to connect Roche with external stakeholders to deliver high quality communications, seeking to innovate where appropriate.  

  • Establishes robust metrics and evaluation to measure the effectiveness of our communications and how Roche is perceived by external stakeholders.

  • Lead CSR activities and other public education to promote Roche’s leading position to support community and patients nationwide.
  • Ensure public awareness of  key governmental and hospital events where Roche is playing a meaningful role in advancing healthcare.

Disease and Healthcare Media Advocacy

  • Collaborate with leadership, Integrated Disease Teams, and field team to develop and implement strategies to increase stakeholder and public understanding of key healthcare issues and advocate for change

  • Commissions, drafts and edits high quality engaging content which informs and engages targeted audiences, includes but not limited to government officials, hospitals, healthcare professionals, and media KOLs. 

  • Provides key messages and narratives for senior internal stakeholders to engage external partners and the broader community. 

Public Policy media advocacy

  • Monitors government communications and actions for socio-political landscape opportunities and threats to best position the leading role of innovative medicines, its faster access for patients.

  • Shares meaningful insights from external media scanning with cross-functional stakeholders.

  • Support policy advocacy through public media education and engagement on key brands and rare diseases.

  • Works closely with Enabling Team, PPOCs, IDTs and HSPs to develop and drive industry-level  policy positions and strategy that are executed to external public.

  • Develops and implements overarching health advocacy organization and media engagement plans to support affiliate vision and goals.

  • Increases all employees’ awareness/understanding of key Roche issues and enables them to appropriately engage the public on these issues in-person and via virtual channels.

Education and Qualification: 

Qualification and Experience

  • Bachelor Degree in Communication

  • At least 5 year working experience in Pharma and/or Medical Device industry on Communication or Corporate Affairs


·       Proficient in both English and Vietnamese (spoken & written)

·         Personal Computer Skills (Microsoft Office Application)

·       Effective Communication Skill

·       Good Interpersonal Skill

·        Creative Problem Solving Skill

·       Customer Handling Skill

·         Time Management Skill

·       Ability to work independently and as team player

·       Self-initiative and Proactive

·       Presentation and Training Skill

·       Project Management Skill