Come join us as a Customer Marketing Specialist Point of Care Solutions
What is the job about?
The Purpose of the Customer Marketing specialist Point of Care is to bring the value of a growing Point of Care portfolio to our current and future customers. The Point of Care Marketing team is responsible for product management, marketing and strategy development for point-of-care solutions, and as a part of this team, you will help to position Roche as partner of choice and thought leader.
This all with a strong ambition to become more effective in our core business, deliver comprehensive solutions, medical value and excel in a valuable customer experience.
Your responsibilities include:
Manage assigned PoC portfolio and Develop business area mastery to include understanding of market segments, business model, analysis of key metrics that define success, forecasting sales and product, share performance, trends, competition, customer critical success factors and needs through interaction with customers for integration with programs.
Responsible for developing business and marketing plans for assigned areas, market positioning, sales plans, and implementation strategies. Participates in and evaluates market research and analysis, promotions, and advertising associated with assigned segments, brands or products; assesses their success against the Annual Operating Plan.
Be involved in translating global strategy into local marketing programs or translating local marketing programs into segment specific initiatives.
Develop and execute strategy and tactics, with alignment to strategic plan to accomplish business objectives. Responsibilities include: driving or participation in the process for the business area annual operating plan; development and implementation of tactics; evaluation of tactics performance with metrics through business reviews; and effective utilization and communication with internal partners and/or external agencies.
Collaborate with sales teams on customer facing presentations, demos and strategic discussions.
Collect voice of customer/customer satisfaction insights and seek co-creation opportunities
Understand the connectivity with other business areas ,Work with cross-functional teams to articulate the value our Point of Care portfolio brings to customers and actively manage and develop strategic initiatives around the life cycle of certain product lines.
Who are you?
You are someone who shapes your own development. You are looking for a company where you have the opportunity to keep challenging and developing yourself, both personally and professionally, and to work in an international environment with ditto career options. Your job description does not define who you are and does not limit what you do, but rather is the starting point from which you look further to create value for your customers and your team.
You recognize these characteristics in yourself:
Affinity for innovative ideas in Point of Care health sector
Ability to adjust the conversation about complex matters to both laymen and experts
Gathers and analyzes information to effectively support customers in their daily operations
Shape solutions in collaboration and co-creation with customers and internal organization
Strong analytical and contact skills
Creative thinker to match our positioning with customer ambition
Working in a multidisciplinary team
This is the kind of expertise and experience you bring:
Education: HBO / WO education
Marketing education NIMA A-B
Demonstrable expertise in marketing activities, such as segmentation, value articulation, VOC
Minimum 3 years of Product Management / Marketing experience in the healthcare sector, as well as preferably 3-5 years of experience in managing PoC portfolio
Knowledge of organizational aspects of the hospitals and / or Laboratories, and other Point of Care customer segments
Knowledge of Point of Care systems is considered a plus
Ability to work cross culturally
Proficient level in Dutch and English language
Experience in a service-providing position
Who are we?
At Roche, we are passionate about transforming patients’ lives. We are courageous in both decision and action. We push back the frontiers of healthcare and believe that good business means a better world. That is why 97.000 employees across 150 countries come to work each day. By working together, we are one of the leading healthcare companies. We commit ourselves to scientific rigor, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow. Our success is built on innovation, curiosity and diversity; we see each other’s differences as an advantage.
Roche Diagnostics is the part of Roche that focuses on diagnostics and insights. Timely and accurate diagnostics and insight into your health is crucial to staying healthy, to prevent getting sick (more) and to find treatments. The foundation of Roche Diagnostics lies in in vitro diagnostics in the laboratory. Based on this expertise, today we are an organization that continuously develops new solutions that both healthcare professionals and patients benefit from. In the Netherlands we have 180 colleagues and our office is in Almere.
Roche Diagnostics Nederland is a purpose-driven, agile and customer-centric organization. We are a company in transformation and we want to stay that way. With a new vision, strategy and organizational model we are ready to realize our ambitions and help realize better outcomes for patients and the healthcare system. Will you join us in that ambition?