Marketing Manager - Sequencing Solutions - Custom

United States of America, Indiana, Indianapolis

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​The Opportunity

The Marketing Manager, Custom Sequencing Solutions, develops and executes strategies and tactics for the US Affiliate Marketing Department of the Sequencing & Life Science business unit.  This role works with internal stakeholders to develop and promote customized DNA and RNA Library Preparation solutions for high-throughput next-generation sequencing customers.  This position will lead and support Marketing-related activities including, but not limited to:

  • Work with Sales and the OEM Sales Director to help define customer requirements and determine product specifications.

  • Collaborate with Global colleagues in the US and South Africa to assess business cases, inform product feasibility, and create customized solutions for specific customers

  • Align with internal colleagues to drive new custom products through the launch process.

  • Perform ongoing Custom product management (e.g., forecasting, pricing) in response to changing needs of existing customers

  • Promote customization services through key marketing and lead-generation activities, such as digital marketing, sales collateral, trade shows, white papers, and educational material

  • Manage partnerships with external collaborators in this customer-facing role 

  • Post-pandemic, leverage targeted field travel with the Sales Force to translate market and customer requirements into product solution suggestions

  • Work with the leadership of Sales and Marketing, Global partners, and local Sales and Support & Applications teams to create continuous alignment for business strategy and tactics and help the Sales teams reach their revenue goals

  • Advise and manage stakeholders by reporting on special projects, business challenges, and opportunities to senior management

  • Instill leadership through others by acting as a role model to drive impactful business solutions and positive change, encouraging, motivating, and empowering others and helping others to succeed.

Who You Are:

  • Bachelor’s degree in Marketing, Business, Communications, or related field

  • 5 years of marketing, business, sales or related business experience

​Preferred:

  • Possess experience in translating customer requirements into product solutions

  • Strong preference for candidates with knowledge of and experience in next-generation sequencing

  • Preference for candidates with demonstrated experience in product management and marketing

  • Possess a strong business and financial acumen

  • Exhibit strong team leadership skills and demonstrated ability to work well with others

  • Possess strong project management skills

  • Have the ability to travel domestically as needed (post pandemic)

  • Exhibit excellent written and verbal communication skills

  • Reside in or willing to relocate to the Indianapolis, IN, area.

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Roche is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.

If you have a disability and need an accommodation in connection with the on-line application process, please email us at US.Accommodation@roche.com.