As Communications lead for the Core Lab/Point of Care Business Area, you will lead the development of a U.S. communications strategy for the business area across the portfolio of assays and instruments. This includes executive, product milestones, disease awareness, internal and external communications.
The individual is a key member of the Corporate Communications function. The individual will serve as an extended member of the Core Lab/Point of Care Business Area lead team and will provide strategic counsel to enhance Roche’s leadership in key therapeutic areas. Lead will oversee a team of individuals focused on developing and implementing communications plans in support of marketing milestones in the U.S.
Partner with commercial teams to develop and implement communication plans to support the performance optimization of key products, which includes product milestones such as launches.
Effectively lead and guide a team of individuals focused on anticipating and effectively managing issues impacting Roche’s brands in Core Lab/Point of Care Business Area.
Serve as media relations spokesperson on issues specific to Core Lab/Point of Care in partnership with Enterprise Communications team.
Work closely with Medical Affairs and Government Affairs teams to understand external environment and ensure communications initiatives shape greater understanding of Roche’s products in Core Lab/Point of Care Business Area.
Develop comprehensive narrative specific to Roche’s presence in Core Lab/Point of Care key areas aligned with Enterprise narrative.
Drive communications and engagement programs that increase awareness of key disease areas for Core Lab/Point of Care Business Area in the U.S.
Lead development of launch communications planning and implementation for products in Core Lab/Point of Care Business Area.
Collaborate closely with U.S. corporate communications peers to ensure Business Area communications are embedded as appropriate within internal and external enterprise channels.
Collaborate with global colleagues to tailor global messaging to U.S. specific audiences.
Effectively manage PR agency partners and associated budget.
Who You Are:
Bachelor’s degree in Communications, Journalism, Public Relations or related field
10 years communications, marketing communications or related business experience
5 years direct or indirect leadership experience
10 years of professional communications experience.
Experience in the healthcare industry
Excellent written and verbal communications skills.
Proven ability in working with and advising C-suite executives.
Solid corporate and business knowledge.
Excellent leadership qualities, including motivating others, team building, and credibility.
Team player that enjoys building partnerships at all levels within an organization.
Demonstrated ability in prioritizing multiple projects