Marketing Partner

India, India

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  • State Accountabilities
    • Co-create portfolio strategy, plans and objectives leveraging outside in perspective along with the state team and oversee its implementation
    • Build strong relationships with the identified key stakeholders from Key Doctors, Accounts or Government stakeholders  to build Roche equity and gain customer insights
    • Ensure implementation of the marketing campaigns for all Roche brands within the state
    • Build the integrated state annual plan along with the cluster head, medical, access and commercial squad and ensure implementation
    • Identify hurdles for the state and co create local solutions for the same
    • Promotes cross-functional communication and tactical planning to maximise patient and revenue impact
    • Ensure compliance of the state team with Roche and Local guidelines for all Roche Initiatives
    • Develop Patient Persona based solutions.
    • Customized solutions for Top TAE
    • Conduct sprints for solutions for TAEs
    • Liaison with Global & regional team for brand related campaigns, cross Pollination of best Practices.
    • Share insights from cluster specific data on patients, diseases, patient journey etc and design solutions to increase patient impact
    • Design of awareness campaigns & calculate ROIs
    • Support customization of pricing and PAP solutions

  • Pan Affiliate  Accountabilities
    • Build an annual brand plan for the assigned brands and train the cluster marketing teams on the same
    • Connect with the global teams to help develop brand solutions
    • Contribute to  global projects
    • Chapter Lead Responsibilities
    • Capability Building

Eligibility Criteria (Qualification and  Experience)

Educational Qualification - Must Meet: MBA in Marketing (full time preferred)

Educational Qualification - Optional: Healthcare/Pharma marketing

Overall Work Exp: 5+ years in brand management/ marketing role

Open to relocation

Relevant Work Exp:

  • Portfolio management experience (Preferred)
  • Understanding of the Oncology Market.

Technical Skills:

  • Communication and interpersonal skills,
  • Good know how of productivity tools
  • Insighting and problem solving
  • Strong knowledge of marketing fundamentals.
  • Strong track record of marketing execution.

Roche is an equal opportunity employer.

Sales & Marketing, Sales & Marketing > Marketing