Co-create portfolio strategy, plans and objectives leveraging outside in perspective along with the state team and oversee its implementation
Build strong relationships with the identified key stakeholders from Key Doctors, Accounts or Government stakeholders to build Roche equity and gain customer insights
Ensure implementation of the marketing campaigns for all Roche brands within the state
Build the integrated state annual plan along with the cluster head, medical, access and commercial squad and ensure implementation
Identify hurdles for the state and co create local solutions for the same
Promotes cross-functional communication and tactical planning to maximise patient and revenue impact
Ensure compliance of the state team with Roche and Local guidelines for all Roche Initiatives
Develop Patient Persona based solutions.
Customized solutions for Top TAE
Conduct sprints for solutions for TAEs
Liaison with Global & regional team for brand related campaigns, cross Pollination of best Practices.
Share insights from cluster specific data on patients, diseases, patient journey etc and design solutions to increase patient impact
Design of awareness campaigns & calculate ROIs
Support customization of pricing and PAP solutions
Pan Affiliate Accountabilities
Build an annual brand plan for the assigned brands and train the cluster marketing teams on the same
Connect with the global teams to help develop brand solutions
Contribute to global projects
Chapter Lead Responsibilities
Eligibility Criteria (Qualification and Experience)
- Educational Qualification - Must Meet: MBA in Marketing (full time preferred)
- Educational Qualification - Optional: Healthcare/Pharma marketing
- Overall Work Exp: 5+ years in brand management/ marketing role
- Open to relocation
Relevant Work Exp:
Portfolio management experience (Preferred)
Understanding of the Oncology Market.
Communication and interpersonal skills,
Good know how of productivity tools
Insighting and problem solving
Strong knowledge of marketing fundamentals.
Strong track record of marketing execution.
Roche is an equal opportunity employer.Sales & Marketing, Sales & Marketing > Marketing