Insights Partner

India, India

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Ensure right cluster-specific insights are available for decision making (whether within the cluster, across clusters or at affiliate level), ensuring better impact and execution of strategies

Accountabilities

  • Single point of contact for all research & insight generation efforts within the state cluster, including
    • Primary / secondary research specific to brands, disease areas
    • Competitive intelligence
    • Patient journey mapping (if cluster-specific) and related research
    • Customer (prescribers & non-prescribers) insights
    • SoF-specific information pertinent to the respective cluster
  • Represent the cluster in the Insights Chapter as an active participant
    • Lead insight generation & collation activities from own cluster as required, given the chapter needs
    • Distill key insights from own cluster from time to time, and share as relevant – fostering sharing of learnings across clusters
    • Support chapter initiatives to build new solutions for the affiliate e.g. participate in sprints called by the chapter as & when needed
    • Accountability for providing own cluster-related inputs to the Digital Nerve Center as when required
  • Design & maintain up-to-date cluster-specific collateral for effective, data-driven decision-making. For example:
    • Customer and patient personas to enable better messaging, call planning, engagement strategies, promotional initiatives, etc.
    • Influence maps in the cluster for different ecosystems and accounts
    • Customer belief-mapping estimates for various Roche products
    • Primary & secondary sales data analytics for the cluster
    • Disease-specific insights from the state for existing & new portfolio projections
    • State factbook including key demographics, epidemiological info pertinent to Roche products, SoF-wise data, patient funnels, etc.
  • Lead various research projects aimed at fine tuning/informing hypotheses/approaches
    • Enable formulation of effective cluster-level strategy in coordination with senior stakeholders within the cluster team, and support creation of annual business plans
    • Aid customization of pricing and PAP solutions (where feasible) basis business case rationale
    • Lead local market research needs for the state, including any for new launches
    • Support design of innovative solutions based on customer / account / patient level insights

Functional Competencies

  • Strong analytical capability & strategic thinking
  • Strong problem solving skills
  • 3+ years of work experience in strategy consulting, or in a corporate strategy function
  • Prior experience of handling consulting / complex research projects, preferably in healthcare / pharma
  • Strong quantitative aptitude a must
  • Good communication skills, fluency in English essential
  • Knowledge of productivity tools

Mindset & Behaviours

  • Patient & Customer  Centric
  • Pragmatic
  • Experimenting & Risk taking
  • Questioning & Challenging
  • Networked & Collaborative

Eligibility Criteria (Qualification and Experience)

  • Educational Qualification - Must Meet: Post Graduate MBA with a good CGPA and / or a top-tier B-school
  • Educational Qualification - Optional: Healthcare/pharma marketing/analytics
  • Overall Work Exp: 3+ years of work experience in strategy consulting, or in a corporate strategy function
  • Relevant Work Exp: Prior experience of handling consulting / complex research projects, preferably in healthcare / pharma
  • Open to relocation
  • Technical / Functional
    • Strong analytical capability & strategic thinking
    • Strong problem solving skills
    • Strong quantitative aptitude a must
    • Good communication skills, fluency in English essential
    • Knowledge of productivity tools

Roche is an equal opportunity employer.

Sales & Marketing, Sales & Marketing > Marketing