The Associate Director, Engagement and Events, is a key leadership position on the Internal Communications team responsible for setting strategy and directing the development and implementation of Genentech-wide, brand-aligned employee communications, campaigns, special experiences and events. These efforts are designed to deliver our Employee Promise, enhance our culture, and help employees understand and embrace initiatives and programs with the ultimate aim of positively influencing retention and attraction.
This role, which reports to the Director of Internal Communications within the Corporate Relations function, leads a team of communications and event planning professionals. Leveraging internal expertise and external best practices, this role will deliver innovation in support of the internal communications strategy.
This role will engage with employees at all levels of the company, including internal business partners and stakeholders in the Officer and C-Suite communities. It’s an intense, fast-paced and influential role within a fun, experienced and high-energy team.
- Creating and leading the execution of an employee engagement and culture strategy in conjunction with the IC leadership team that anticipates both emerging opportunities and threats to the business including the changing nature of work (e.g., agile teams, news ways of working), the changing locations of our employees (WFH, deskless, non-wired), evolving employee needs/wants (customization of content, varied delivery), and an increasingly competitive landscape for recruitment and retention.
- Ensuring that Genentech remains differentiated from our competitors by designing communications and experiences to support our Employee Promise and brand. This includes but is not limited to creating new ways to bring our Employee Promise to life for employees and activation of the brand at our U.S. locations and among field-based employees.
- Directing his/her team in the development of effective communications strategies and multi-channel, creative tactics to support employees’ engagement with enterprise-wide initiatives, programs and news, including those in support of our HR strategy.
- Providing senior communications counsel to leaders & teams across the organization, along with the IC Director and his/her team.
- Envisioning and overseeing the development of experiences and events that positively engage Genentech’s 13,500 employees. Ensuring continued innovation, inclusivity, creativity and strategic agility so that our programs remain fresh and compelling, and accessible, to all employees. Scope includes but is not limited monthly themed camaraderie events, our annual week of giving activities, patient speakers, product approval celebrations, all-employee town halls, Officers’ meetings, and people managers forums, as well as envisioning and establishing new experiences and traditions for our employees.
- Prioritizing and assigning communications projects (both one-offs and campaigns), experiences and events among his/her team to focus on the most important and meaningful projects, and leverage individual strengths, promote flexibility, grow and expand skills, and help each team member build meaningful relationships across the business.
- Building relationships (or ensuring relationships among his/her team) with key communications colleagues (e.g., other IC team members, internal communicators network), and partners/stakeholders (e.g., leaders, Security, campus teams, etc.) to align efforts and improve employee experiences, reduce silos and deliver communications in the best interests of employees.
- Developing and implementing KPIs to measure the effectiveness of communications and events, and achieve maximum impact.
- Cultivating a mindset of experimentation, agility and smart risk taking across the team to drive innovation and creativity.
- Coaching and developing a high-functioning, five-person team.
- Staying current with trends in engagement and company culture, as well as external trends in the general culture and population.
- Be accountable for internal budget.
- Bachelor’s degree required
- 12+ year of experience
- Extensive experience in assessing the needs of an organization and setting a broad communications strategy
- Extensive experience leading and coaching teams and individual team members in supporting and executing communications strategies, plans, specific programs and events
- Significant experience leading cross-functional initiatives and teams in large corporate settings
- Strong understanding of employee engagement, change communications and event management
- Past experience in a data-driven organization is valuable
To be successful the Associate Director, Employee Engagement and Culture must have:
- A clear impact/results orientation and ability to set dynamic, compelling goals, ensure clear accountabilities and align the organization to deliver on commitments
- A passion for company culture and creating a unique a differentiated employee experience
- Demonstrated change management communications expertise
- A track record of excelling at designing and staffing communications teams, and developing high-performing individuals and teams
- Demonstrated expertise developing employee engagement communications plans and campaigns, including knowing how to use creative design effectively to enhance engagement in corporate programs and innovative communications technology platforms to deliver compelling communications content
- Outstanding communication and presentation skills, both written and verbal. Includes fluent English, strong story-telling and editorial skills. Highly effective at distilling complex and sometimes voluminous content into clear, concise and engaging communications
- Strong executive presence and track record of cultivating strong and trusting relationships with cross-functional partners and executive leaders
- Demonstrated strategic agility including having in-depth knowledge of the healthcare industry and communications best practices, and the ability to bring that knowledge to bear when advising stakeholders and partners on communication strategies, plans, objectives, tactics, implications and impact
- Strong consulting skills with the ability to quickly assimilate business needs/circumstances and effectively advise and influence senior executives, internal stakeholders and partners on the most strategic, high-level or complex matters
- Strong attention-to-detail
- Ability to prioritize a large-scale and complex workload
- Requisite sense of urgency (as different circumstances may dictate more urgent communications and priorities)
- Strong customer-orientation and proven track record of collaborative work relationships, consistently extracting optimal results from working with and through others
- Strong influencing, negotiation and conflict resolution skills with experience driving cross-functional activities to successful conclusion
- Budget management expertise, including assessing estimates, determining allocations, completing analysis, reviewing budget requests for approval, forecasting future budget needs, compliance with legal regulations and implementing effective budgeting policies and procedures
Working outside of regular business hours is sometimes required in this role (e.g. mornings, evenings, weekends).
Roche is an equal opportunity employer.Communications, Communications > External & Internal Communications