Responsible for the development and implementation of a marketing strategy to meet RDCME and local country objectives taking account of:
- Corporate objectives
- Profitability targets
- Achieve mutually agreed upon Company goals within the Consumer channel, developing and implementing the Consumer marketing strategy whilst leading effective localization of Global marketing platforms e.g. segmentation and branding.
- Create the retail/pharmacy/HCP channel marketing plan for the Diabetes Care portfolio of products and services and oversee its implementation. Manage and control the budget for all the customer channels
- DC Head
- Marketing Managers
- Marketing Teams
- Sales Team
- Agencies for material design and development
- HCP, Customers
Marketing Strategy & Implementation
Implement local marketing strategy and tactical action plans which conform to divisional objectives, and, through liaison with all other functions, address company objectives, by covering all customer segments
Ensure that product information is dispersed to the relevant internal and external stakeholders
Online and offline advertising and media plan; including media selection, artwork and placement
Assist in implementing the day-to-day marketing activities to achieve both the corporate and local market business objectives.
Recommend and lead alternative actions as needed to meet overall objectives of short term and long term plan. Plan and implement all necessary activities, in line with Global Roche Policies.
Perform complaint management functions which includes but is not limited to receiving a case from the customer and reporting it for capturing and investigation
Implement marketing campaigns as planned
Producing promotional materials and non-promotional scientific or medical educational material (on-label) in coordination with Medical Affairs
Monitor Interactions with KOLs for promotional purposes
Implement Consumer Marketing Activities
- Online and offline advertising and media plan; including media selection, artwork and placement
Brand strategy implementation across all channels, sales and marketing function
All Roche employees must ensure that their activities and behaviors in business are at all times in compliance with the local laws and regulations and with Roche standards.
The adherence to the Roche Group Code of Conduct is a condition of employment and each employee must read, understand and comply with the Roche Group Code of Conduct.
All Roche employees shall notify in good faith any deviation or violation of any regulatory requirements as defined by the applicable laws and regulations, and procedures and standards of Roche.
All Roche employees shall meet the training requirements set by the applicable laws and regulations and by Roche standards to perform duties of job.