Product Manager

Morocco, Casablanca

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Job Summary:

Responsible for the development and implementation of a marketing strategy to meet RDCME and local country objectives taking account of:

  • Corporate objectives
  • Profitability targets
  • Achieve mutually agreed upon Company goals within the Consumer channel, developing and implementing the Consumer marketing strategy whilst leading effective localization of Global marketing platforms e.g. segmentation and branding.
  • Create the retail/pharmacy/HCP channel marketing plan for the Diabetes Care portfolio of products and services and oversee its implementation. Manage and control the budget for all the customer channels

Key Relationships:


  • DC Head
  • Marketing Managers
  • Marketing Teams
  • Sales Team


  • Agencies for material design and development
  • HCP, Customers

Key Accountabilities:

Marketing Strategy & Implementation

  • Implement local marketing strategy and tactical action plans which conform to divisional objectives, and, through  liaison with all other functions, address company objectives, by covering all customer segments

  • Ensure that product information is dispersed to the relevant internal and external stakeholders

  • Online and offline advertising and media plan; including media selection, artwork and placement

  • Assist  in implementing the day-to-day  marketing activities to achieve both the corporate and local market business objectives.

  • Recommend and lead alternative actions as needed to meet overall objectives of short term and long term plan. Plan and implement all necessary activities, in line with Global Roche Policies.

  • Perform complaint management functions which  includes but is not limited to receiving a case from the customer and reporting it for capturing and investigation

  • Implement marketing campaigns as planned

  • Producing promotional materials and non-promotional  scientific or medical educational material (on-label) in coordination with Medical Affairs

  • Monitor Interactions with KOLs for promotional purposes

Implement Consumer Marketing Activities

  • Online and offline advertising and media plan; including media selection, artwork and placement
  • Brand strategy implementation across all channels, sales and marketing function


  • All Roche employees must ensure that their activities and behaviors in business are at all times in compliance with the local laws and regulations and with Roche standards.

  • The adherence to the Roche Group Code of Conduct is a condition of employment and each employee must read, understand and comply with the Roche Group Code of Conduct.

  • All Roche employees shall notify in good faith any deviation or violation of any regulatory requirements as defined by the applicable laws and regulations, and procedures and standards of Roche. 

  • All Roche employees shall meet the training requirements set by the applicable laws and regulations and by Roche standards to perform duties of job.