Product Manager

中国, 上海, Shanghai

en de fr es ru tr it pt ja

Primary Purpose of Job (Job Summary) 主要工作目标(岗位简介)

Understand marketing strategy well and implement marketing campaigns in target group to increase market share and meet the growth ambition for Herceptin

Principle Roles & Responsibilities / Accountabilities 主要职责/责任
(Major functions of the position)                                (职位的首要职能)

  • Understand and implement both strategic and tactical plan to realize market opportunities
  • Maintain good engagement with KOLs, and target regional key customers  
  • Participate in brand strategy and action plan development and communication with the brand team and cross-functional team
  • Drive execution excellence in Herceptin innovative disease management campaigns
  • Develop Speaker management system and maintain operation excellence on Herceptin speaker management
  • Seamlessly collaborate within the marketing team, advocate continuous improvement and best practice sharing
  • Provide support to department projects and take initiative in creative ideas of execution excellence
  • Communicate and collaborate effectively with other brand relevant departments

Qualification and Experience 能力与经验

Education/Qualifications教育程度/所获资格证书

  • Bachelor above
  • Medical, marketing, commerce preferred

Job Required Competencies岗位所需胜任力

  • MNC background
  • Minimum 3-5 years’ experience of Marketing/Sales  
  • 2-3 years Pharmaceutical or relevant Marketing experience preferred, Oncology preferred
  • Good communication and presentation skills in Chinese and English (oral and writing)
  • Strong Project Management capabilities, self-motivated and results-driven
  • Strong execution capability, strong cross-functional communication

Travel Frequency出差频率

25% - 50%