Head of Marketing

Turkey, Istanbul

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  • To lead and oversee marketing strategies and plans for the whole company,
  • To define and set the current and long-term marketing vision, strategy, plans and objectives for all products & services, including annual and long-term business plans,
  • To identify, drive and oversee execution of innovative marketing strategies and plans,
  • To lead the analysis of industry trends, competitive developments and business performance to define key strategic issues, appropriate long-term business goals, and strategic alternatives,
  • To ensure the marketing strategies and plans for activities such as defining commercial requirements for company’s products/services meet customer and business requirements,
  • To lead the team on marketing strategy development,
  • To be responsible of all marketing and expense budgets and to ensure the marketing expenses are within the budget and are in line with the internal procedures,
  • To communicate with global and regional functions and teams and the local leadership team to provide input and guide products/segments, including new products and product launches,
  • To ensure the business plans are prepared in line with the company purposes, to ensure developing, execution and optimization of the strategies and activities related to products and services, to co-ordinate implementation in the field with the sales functions,
  • To conduct market research through the sales team and/or private companies, to take necessary actions by closely following up competition and market conditions,
  • To be responsible for sharing in-depth understanding of customer, competitive and market trends and evolving industry dynamics in the local market to global business areas to ensure global product development and marketing strategies are supportive of the local market,
  • To organize or to ensure active participation to national and local commercial activities such as symposiums, round-table conferences,
  • To consult with medical function for the attendance of customers in the national or foreign congresses in coordination with the sales functions,
  • To develop and evaluate the employees to ensure the efficient operation of the department,
  • To actively participate in the monthly Management Team meetings taking part in the decisions of Roche Diagnostics Turkey and to ensure its continuity in accordance with the global vision, mission and values of Roche,
  • To ensure full compliance within his/her responsibility area according to the Roche and local compliance guidelines,
  • To follow up environment, occupational safety and health issues and to conduct in accordance with the related policies and attend training programs to be given within this context.