(Sr) Marketing Manager

中国, 上海, Shanghai

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Main Tasks & Responsibilities:

Business Development

  • Identify new sales opportunities and works closely with the sales team to manage the sales process
  • Identify the customer needs to provide feedback to the global product management for developing solutions that are focused on the Life Science in Chinese market.
  • Develop and maintain relationships with key customer accounts as well as market influencers.
  • Rapidly develop sales pipeline by introducing new applications by leveraging Roche’s existing RUO product lines or introducing newly CFDA approved applications for IVD related product line.

Application Expertise

  • Responsible for the production and distribution of on-label product information, training materials and application notes by following company related SOP requirements. Frequently work closely with global marketing and product management to develop relevant materials that refer to products’ on-label uses to be used in China market. Examples include: local White Papers, application notes, FAQs and presentations for internal and external use.                                                                                                                                                                                       
  • Ensure that sales, support and service are kept informed of any technical or strategic issues that may affect their roles.
  • Providing Sales staff with applications advice for RUO products or CFDA approved applications advice for regulated products, ensuring products is targeted appropriately to satisfy customer needs and expectations.

Market and Competitive Intelligence

  • Use customer relationships, technical expertise and product knowledge to assist local and regional marketing in the planning and coordination of activities such as product launches, promotional campaigns, marketing communications, market research and competitive activity.
  • Provide technical information and guidance, where required, to support strategic planning, revenue planning, and monthly forecast processes.
  • Ensure that marketing receive product related feedback from customers and the field to be passed back to the relevant product groups.

Other projects or tasks assigned by line manager

Conduct business in full compliance including but not limited to Roche Secure, Roche Behavior in Business, Roche Competition Law Interactive Dialogues, Roche Safety, Security Health and Environmental Protection  

Understand and fulfill the responsibility of line manager's SHE tasks and duties (as defined in SHE handbook)

Basic Requirements of the Job

  • A Master degree or above. Completion of an advanced degree in business (MBA) or related science is strongly desired.
  • Proficiency in both spoken and written English
  • Good command of MS office software application
  • Product & marketing expertise
  • In addition to the educational qualification, he/she shall have good track record for working in a MNC company for ten or more years, with related supervisory work experience in sales, application support, customer service or training

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Sales & Marketing、 Sales & Marketing > 营销学