Digital Marketing Analyst - Omnichannel Analytics

Schweiz, Zug, Rotkreuz
Schweiz, Basel-Stadt, Basel
Vereinigte Staaten, Indiana, Indianapolis
Deutschland, Mannheim

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Digital Marketing Analyst - Omnichannel Analytics

  • Drive strategic planning and lead the execution of integrated, omni-channel digital marketing initiatives across customer-facing channels in alignment with Business Areas, regions and affiliates.
  • Create a customer-first approach that enhances the customer’s research process, and supports their purchase preferences and buying cycles across channels. You'll help to streamline the decision journey and efficiently move the customer through the process to achieve their goals.
  • Track digital initiatives to the organization's goals, including engagement, revenue targets, and customer satisfaction.
  • Interpret analytics information, including behavioral results data, to drive optimization of customers’ needs and alignment to Business Area and regional goals. Determine metrics, reporting, and analytics to understand and optimize program drivers and impact.
  • Use our full marketing technology stack to innovate our journeys with personalized, contextual interactions.
  • Provide insights and best practices for (both processes and tools) that can be shared across the team, supporting team-wide success. Partner with clients and internal teams to understand business and marketing goals, leveraging analytics to advance these goals.
  • Manage data entry into data visualization platform and any back-end functionality, in addition to designing client-facing reporting
  • Measure the effectiveness of marketing activities and the online ROI, of various marketing channels used to position a product or service.
  • Improve data literacy by bringing data analytics into the heart of all marketing activities and tools while setting up the most effective metrics to measure and trends to manage.
  • Turn insights and data patterns into clear indicators and tactics for business objectives.
  • Deal with challenging processes/data within function and adjacent functions and expected to tackle novel, unprecedented tasks
  • Identify areas for process changes and improvements and brings them into the Best Practice discussions.
  • Counterpart to IT and business experts in the area of business process management, communicates with various stakeholder groups on local, regional and global level.

Skills:

  • Strong analytical skills, and comfort with data analysis and internet technologies
  • Strong interest and/or experience in marketing and data science, ideally in digital media (including display, mobile, social and search)
  • Excellent listening and communication skills with strong ability to create and build relationships
  • Ability to self-manage, juggle multiple priorities, and pay strong attention to details
  • Strong analytical, conceptual and reasoning skills
  • Professional skills in Web Analytics, Marketing clouds, AdTech, and Automation
  • Experience with Statistical Software, Business Intelligence Platforms, and Data Visualization
  • Intermediate experience with programming language and database querying
  • Experience with market research, segment analysis, consumer behavior and marketing channels
  • Ability to interact and work well and within distributed teams (including colleagues with a variety of technical and non-technical skill sets, spread around multiple geographical locations)
  • Ability to work and own pieces of the project with minimal supervision
  • Ability to present information and propose solutions in a way that is understandable to a non-technical person
  • Nice to have: Experience in data discovery/visualization and programming solutions  (Alteryx, Tableau, Python, R, SQL, bash, etc.)

Requirements:

  • University degree or comparable education in Business, Business Informatics, Engineering or comparable education
  • 5-10 years of work experience
  • Excellent understanding of both Business and IT
  • Candidate should have expert and strong integration know how in respective areas
  • Leadership skills including team building, motivating, conflict resolution and influencing skills to manage cross cultural teams (Change Management teams) to come to an agreement needed for Best Practice thinking
  • Advanced facilitation and presentations skills as well as written and verbal communication skills in English
  • Able to solve complex problems which may well affect multiple functions on a global scale in a matrix environment
  • Good ability to summarize complex problems to the essence for decision making
  • Able to set goals and priorities (after consultation with the superior),
  • Able to set priorities on the CMT context/level without consultation with superior