Marketing Manager - Sequencing Solutions

United States of America, Indiana, Indianapolis

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​The Opportunity

The Marketing Manager, Genomic Solutions, develops and executes strategies and tactics for the US Affiliate Marketing Department of the Sequencing & Life Science business unit.  Activities will be in alignment with the strategic plan to accomplish business unit objectives and capitalize on Roche’s investments in next-generation sequencing.  

Job Facts:

This position will lead and support marketing-related activities including, but not limited to:

  • Perform both product management and strategic promotion in NGS sample prep automation and RNA Library Prep reagents
  • Manage the execution of promotional marketing programs, messaging, collateral, and advertising
  • Initiate key marketing and lead-generation activities, such as digital marketing, trade shows, white papers, digital ad campaigns, and educational material
  • Work with functional groups in the US and Global organizations to manage and support the growing Sequencing product line, including forecasting, pricing, back-order management, and launch management
  • Leverage field travel with the Sales Force to translate market and customer requirements into product solution suggestions for the Global organization
  • Manage partnerships with Key Opinion Leaders and external collaborators
  • Work with the leadership of Sales and Marketing, Global partners, and local Sales and Support & Applications teams to create continuous alignment for business strategy and tactics and help the Sales teams reach their revenue goals
  • Collaborate with the Commercial Education Department to train Sales colleagues on products and market opportunities
  • Advise and manage stakeholders by reporting on special projects, business challenges, and opportunities to senior management
  • Drive the process for the business area annual operating plan for your product line; development and implementation of tactics through program management and Sales meetings; evaluation of tactics’ performance with metrics; and effective utilization and communication with internal partners and/or external Agencies
  • Instill leadership through others by acting as a role model to drive impactful business solutions and positive change, encouraging, motivating, and empowering others and helping others to succeed.

Who you are

  • Have 5 years of marketing, sales, or related business experience
  • Requires experience in marketing sample prep automation systems and RNA Library Prep
  • Preference for candidates with knowledge of and experience in next-generation sequencing
  • Possess a Bachelor’s degree in the Life Sciences, Marketing, Business, or related field
  • Possess strong project management skills
  • Exhibit strong team leadership skills and demonstrated ability to work well with others
  • Have the ability to travel domestically as needed
  • Exhibit excellent written and oral communication skills



Roche is an equal opportunity employer.

Sales & Marketing, Sales & Marketing > Product Life Cycle Management