RPM_LC New Product

中国, 上海, Shanghai Long Dong Av.

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Primary Purpose of Job (Job Summary) 主要工作目标(岗位简介)

Establish and implement pertinent regional marketing plan of Alecensa in applied disease areas in accordance with national marketing plan and regional market situation, bridge the central marketing and sales team. Building up brand impact of Alecensa product and the company. Grasp the regional patient flow, find obstacles and promote testing rate. Responsible for the sales team training program and handing sales team achieved regional sales target.

根据全国的市场计划和区域市场的情况,桥接中央市场部及销售部,制定并执行有区域针对性的Alecensa产品在相关疾病领域的市场活动,掌握区域病人流向,找到阻碍节点并推动检测率。负责员工专业知识培训并协助销售部完成区域销售指标,树立Alecensa产品以及公司的品牌形象。

Principle Roles & Responsibilities / Accountabilities 主要职责/责任
Plan and implement innovative and effective marketing program according to the national marketing strategy, close cooperation with central mkt.

与中央市场团队紧密合作,根据全国市场策略制定区域市场活动计划并有效执行

  • Support disease area marketing activities with the cooperation of central marketing team

配合中央市场部完成适应症市场活动执行

  • Establish pertinent regional marketing plan and Organize the Local academic meeting with attractive contents by schedule under national mkt strategy and feedback on time.

根据中央市场部策略,制定有针对性的区域市场计划,组织区域会议,合理安排会议内容并及时反馈

  • Grasp the regional patient flow, find obstacles and promote testing rate. Actively feedback Regional Testing information to Central MKT

掌握区域病人流向,找到阻碍节点并推动检测率,并向中央市场部汇报区域检测率

  • Actively feedback information from expert and competitor to central marketing team

向中央市场部及时反馈区域专家、医生及竞争产品的信息

  • Keep in touch with the PM and Medical for the clinic studies, and make sure messages delivered on time

就临床研究情况及时与PM和医学部同事沟通,确保信息传达及时

Deliver smooth sales communication and training, drive field force implementation of marketing strategy

保持与销售顺畅的沟通和培训推动销售团队对市场策略的实施

  • Clearly delivery marketing strategies and product information to sales team and ensure the marketing plans and programs smoothly implement to obtain business growth

清晰地传递市场策略及产品信息以确保市场活动的有效执行

  • Collect sales team’s feedback through routine communication & field visit: Environment, Competition, Brand Message, Activities, etc. Analysis these mkt information and identify the market opportunities

在日常沟通和实地随访中收集销售的反馈:市场环境,竞争,产品信息,活动反馈等,并对这些市场信息进行分析,找出市场潜力

  • Routine product and disease area knowledge training to sales team

定期对销售进行产品及疾病领域知识培训

  • Joint call with AM and RAM, attend regular sales management meeting

与一线销售和一线经理的协同拜访,定期参加周会及销售管理会

  • Align with sales managers on local promotional activities and maximize the resources effectiveness  

与销售经理在各区域推广活动中协调一致, 最大化资源使用效率

Develop and manage KOL

发展和管理关键客户

  • Manage, maintain and update KOL and speaker’s profiles.

关键客户及讲者档案的管理、维护及优化

  • Responsible for regional meeting speaker slides preparation, review and communicate with the speaker on the presentation contents before the meeting

负责区域推广会议讲稿的准备,并负责与讲者的会前讲课内容沟通。

  • Follow up speaker application and feedback the progress timely, manage the speaker usage

跟进讲者申请信息并及时反馈,负责讲者使用的管理

  • KOL routine visit (above 15 person times per month)

关键客户的日常拜访(每月不低于15人次)

  • Organize pertinent activity and development plan of KOL

有针对性的组织关键客户的会议活动及发展计划

Manage the regional marketing budget

区域市场费用管理

  • Plan and manage regional marketing budget spending within the limit

按计划管理区域市场活动费用,确保在预算内支出

Hiring qualification and requirements 录用条件及要求

Working Experience工作经验 :

At least 3-5 years’ experience

至少3-5年工作经验

At least 3 years’ experience in sales or marketing unit of major or joint venture Pharma. Company

3年以上大型或合资制药企业的销售或市场工作经验

Oncology RPM experience or above, or DSM or above,  or similar experience

具备肿瘤领域区域产品经理经历(含以上),或者地区销售经理(含以上),或者同等类似经历

Oncology testing or Diagnosis experience preferred

具备肿瘤领域检测或诊断经验优先

Skills技能:

Language skill: Good at English listening, speaking, reading and writing.

语言技能:  具有良好的英语听说读写能力。

Good skills of MS Office tools

良好的办公室软件应用能力

Education/Qualifications教育程度/所获资格证书

University Degree and above

本科及以上学历

Medication, marketing, commerce preferred

医学,药学,市场,商科专业优先

Pass all Roche mandatory training courses before required timeline within probation

在试用期内完成罗氏所有必修课程

Meet Roche Values符合罗氏价值观要求

Integrity: We are consistently open, honest, ethical and genuine

诚信:我们一如既往地做到开诚布公、秉承职业操守、真实无瑕

Courage: We are entrepreneurial and thus take risks, reach beyond boundaries and experiment.

勇气:我们勇于创业因而敢于冒险、突破界限、不断实验

Passion: We use our drive and commitment to energise, engage and inspire others.

激情:用我们的动力和热诚去激励、感染、鼓舞他人

Job Required Competencies岗位所需胜任力

  • Good accountability of medical understanding and marketing plan implementing.

良好的医学理解和市场计划贯彻能力

  • Knowledge and experience in driving regional product management

具有管理区域产品的知识和经验

  • Excellent analytical, communication skill and good accountability of problem solving.

优秀的分析、沟通及解决问题的能力

  • Excellent presentation and interpersonal skill

优秀的表达和人际能力

  • Leadership / coaching skill

领导和教练能力

  • Manage Oneself/demonstrate leadership within own role

自我管理并在个人职责上表现出领导力