Digital Engagement Manager (Digital Marketing) - Roche Thailand

Thailand, Bangkok


           To define and implement digital strategy and initiatives for the assigned brands and departments in order to drive active stakeholders/customers engagement in Roche disease areas, medicines, and services.

           To contribute to multichannel customer engagement, leveraging digital technology, in order to great superior customer experiences.

           To provide ideas to capture the voice of the customers through digital channels, in order to improve Brands/ Roche reputation.

Lead Digital Marketing Strategy

           Take lead in identifying digital trends and customers insight in order to propose RTL digital strategy and digital solutions

           Guide relevant departments (BUs, ACE, Med, MAGA) in developing appropriate e-strategies and tactics to meet their business goals.

           Be able to advise, prioritize, plan, pilot, and integrate the respective initiatives across brands or departments, to keep sharing and upgrading best practices.

           Propose measurement/ KPIs and tracking to assess program success.

           Be able to monitor and analyze digital data engagement and provide suggestion for improvement.

           Lead assigned special digital projects that arise from identified business needs.


Drive Multichannel Solutions Platform to Enhance Customers Experience

           Outline and document the necessary infrastructure, processes and provide innovative e-solutions cross-brand platforms to better engage stakeholders (eg. e-Advisory Boards, remote detailing, HCPs portal, e-Scientific Education).


Support Access Solutions

           Develop tools to provide e-solution to manage access to innovative medicines

           Anticipate digital solutions that will upgrade our interactions with stakeholders (Clinicians, Pharmacist, Patients).


Shape RTL Digital Culture

           Partner with HR in building RTL digital culture.

           Take lead in develop ‘Next generation e-learning’ platform.