Product Manager - CD

China, Xangai, Shanghai

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You will be responsible to implement a marketing and sales strategy for assigned product/product group in order to meet established sales and market share targets.
    
Main Tasks & Responsibilities :

  • Developing product/product group marketing plan;
  • Performing a range of activities for assigned product/product group such as conducting market research, setting price, launching new products, monitoring sales performance and develop & execute promotional activities;
  • Monitoring, analyzing, and evaluating domestic and international market trends, competitor activity to identify market opportunities for the product;
  • Monitoring, analyzing, and evaluating product performance and customer;
  • Designing sales campaigns and sales collateral for the product strategy that are effective and appropriate for the target audience;
  • Developing and maintaining Key Opinion Leaders for product/product group;
  • Developing career and development plan for subordinates; if any
     

Basic Requirements of the Job:
You should hold Bachelor or master Degree in Clinical Medicine or other Appropriate Science. MBA in Marketing will be a plus.
You should hold:

  • Proficiency in both spoken and written English. Good command of MS office software application;
  • Product & marketing expertise;
  • Multi-national companies experience at managerial level for at least 5 years. At least 8 years' experience in healthcare industry. At least 5 years' experience in product management. Marketing and business development experience will be a plus.

Roche is an equal opportunity employer.

Vendas e marketing, Vendas e marketing > Gestão do ciclo de vida do produto