Digital Innovation Manager

A day in the life of a Digital Innovation Manager

Creating more contact points through the digital world.
Jakob Schröter, Digital Innovation Manager at Roche Pharma AG in Grenzach

Why is it worthwhile to take a look at a day in the life of a Digital Innovation Manager? Why is the role exciting?

Maybe because we are piloting especially many projects. This of course involves a lot of creativity. Apart from this our job is very varied. Every new technology results in new requirements, but also in new possibilities. We can also try out new things, but we also always anticipate what the colleagues need right now and how we can support them in their work.

Is your position also a pilot?

No, the metier had already been around for years. The role has grown independently and much value is placed in it. In view of the digitalization the significance of it will increase further in future.

What are you working on right now?

Personalisation is also a big topic with us. We are just working on a Multichannel-Platform, which especially through this personalization is to make relevant information and data available for physicians. Just recently I was also able to co-design a creative workshop with physicians where we jointly developed new services.

What do you expect from this?

The topics personalisation and new services for physicians are of course directly linked. This is for example one possibility, apart from the field service, to establish even more contact points with physicians as the most important contact partner. Physicians are also becoming increasingly more digital, not only to search for cooking recipes, but also to become informed about different indications and the latest understanding in research.

Is there even something like the day in the life of a Digital Innovation Manager?

The classic day certainly not, but there are nevertheless recurring elements. They usually have something to do with exchange.

Lead us through such a day:

08.00 – 09.00 am:

I acquire feedback about an App that is intended to support the field service.

09.00 – 10.00 am:

Presentation to product managers and marketing managers on current campaigns and their assessment, as well as an info about currently running digital projects.

10.00 – 11.00 am:

Time at the office desk to organise and reply to mails.

11.00 am – 12.00 pm:

Meeting with Market Analytics: Summary of the results of a past creative workshop with customers and derivation of the next steps.

12.00 – 1.00 pm:

Lunch with work colleagues

1.00 – 3.00 pm:

Planning and design of a multichannel campaign for the launch of a marketing authorisation extension.

3.00 – 4.00 pm:

Exchange in team meeting about new ideas and trends. What of this and how can these be utilised for Roche?

4.00 – 5.00 pm:

Call with the agency about a currently running cross-area multichannel project.

In between do you also do something analogue?

This morning for example I put in a CrossFit session. They are offered here at regular intervals.

What are the highlights for you in your job?

The creative workshop with physicians was a highlight. Apart from this, together with my product manager with the last marketing authorisation extension accompanied by me I tried out a new kind of communication between clinical representative and physician, which was very positively accepted.

And disadvantages?

The data protection is of course always an important topic. But without challenge it would also be quite boring.

Do you sometimes also experience completely different days?

When we are developing new solutions we of course need to know for whom we are developing them. We thereby build on an intensive market research and also sometimes accompany our target groups ourselves. Then the day can really look quite different.

Who determines what is to be done? Do you rather have a support task or can you actually go along new paths?

We don't wait until someone approaches us. We proactively conceive the solutions in advance and then develop them further with the colleagues. But it of course also functions the other way around.

What impact does a Digital Manager have?

When, as was the case a few years ago, an App developed by us at some point goes beyond the national border and is used throughout Africa, then this is really great. Over and above this our impact can usually also be very well measured through the amount of data generated by our service.

Tags: Career Blog, Germany