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The founder of Roche, Fritz Hoffmann-La Roche, was a pioneering entrepreneur who was
convinced that the future belonged to branded pharmaceutical products. He was among the
first to recognise that the industrial manufacture of standardised medicines would be a
major advance in the fight against disease.
This led him to found F. Hoffmann-La Roche & Co. on October 1st 1896. From the very
beginning, Fritz Hoffmann attached great importance to product information as the link
between the pharmaceutical manufacturer and doctors, pharmacists and patients. Shortly
after the foundation of the company in Basel, Switzerland, affiliates were opened in Germany, Italy,
France, the
US, Great Britain, and Russia.
Since then, Roche has grown into one of the world's leading healthcare companies and one
of the most important in Europe. |
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